Search engine marketing for small business

Despite its reputation as a something of a dark art, ‘optimising’ for search engines comes down to whether your website engages its audience or not. Surf Pacific has earned the reputation for being leaders in search engine optimisation. Which has made it difficult for imitators to mimic our seo standards. We have created marketing search engine strategies for thousands of small businesses. Our seo specialists will put you in front of your prospects on Google.

The SEO Experts since 00'

Our difference in a nutshell

What you’ll receive with Surf Pacific’s organic search engine marketing service:

  • Rank higher on organic Google searches
  • Competitor analysis and keyword research
  • Enterprise-level SEO platform
  • Optimised for mobile and voice search
  • High-quality prospect traffic to your website
  • Monthly SEO reports and updates
  • A full SEO team dedicated to your results

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SEO Key Drivers

Why SEO matters?

Over 85% of consumers search for local businesses through organic search. Google is the dominant search engine on the planet, and the statistics tell a compelling story:

  • Companies on the first page of search results earn 70% of Google’s organic internet traffic
  •  30% of overall traffic is awarded to individual businesses ranking in the number one position
  • Organic search results earned through SEO are almost 9 times more likely to be viewed than paid ads

The Surf Pacific Difference

Taking the guess work out of search engine optimisation

At Surf Pacific we have invested in state-of-the-art, enterprise level SEO software to take the guess work out of your search engine strategy. This not only provides our team with an unbiased look at your online presence but also gives us an insight into how the current SEO leaders in your field have achieved their results. In turn, providing our team with a roadmap to achieve success for our clients search engine strategy. This is what gives us our cutting edge strategies.

Jason Tung | Client Since '15

We've had over:

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satisfied clients

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number one positions

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integrated client strategies

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Experience matters

Tailored search engine marketing strategies that connect with prospects

We’ve been experts in the discipline of search engine optimisation since 2000. We tailor bespoke on-page and off-page organic search engine marketing strategies. These strategies are aligned with our clients long-term and short-term goals and focus on the communities and territories they serve.

Long term strategy

We go to wherever your prospects spend time on Google.

Search engine optimisation executed to an optimal standard means you will be displayed in every search that is relevant to your business and the areas you service. Our view is that search engine marketing is a marathon, not a sprint. But for those willing to go the distance, Google dominance awaits. And that, is a game-changer.

Simon Franks | Client Since '14

Petra Sutch
Account Manager

Speak with an SEO expert today...

We believe effective communication is the key to a successful marketing campaign. Our account managers have been carefully selected and trained to listen, strategise and act for our clients.

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What our clients are saying...

David Marriott

We’ve already said “Thank you” to Bryce, however I feel it appropriate that we should thank as many of you as we can, as this really has been a collective effort by you all over the past year plus. And the results are terrific and you should be as happy with it as we are! It’s a joy to open the website again, and go for a fossick around; as my son in his mid to late twenties said, “Looking really sharp”, which I think covers the update explicitly! To the Surf Pacific-wide team for the effort from day one, a really HUGE THANK YOU!

Fleur Vocale

Please thank the entire team for all their work to date, I am very appreciative of the hard work and dedication from all team members at Surf Pacific. I absolutely love our branding and so grateful for all your and the teams work. I have a great feeling about the marketing campaigns I have in mind and new direction of my business. THANKS AGAIN to you and the Team!! IT’S LOOKING AMAZING!

Simon Franks

When I came on board with the Surf Pacific team I was skeptical (as most business owners are with new marketing companies) however as our relationship has grown I have been extremely impressed with the level of service and the quality of work. When the Surf team came to me to ask if I was on board to trial a ‘new direction’ I trusted their judgement and haven’t looked back since, I am extremely pleased with how this team has grown my brand and my business over the years.

How much should I invest into my SEO strategy?

We know that all businesses have different priorities. A small to medium-sized business should expect to pay between $700-$3000 for an effective online search strategy. Any less than $700/month and you should be asking yourself – what is the quality I am paying for? However, spending over $3000/month on SEO alone is a massive expense for any SME and begs the question am I getting value for money?

SEO Pricing & Plans

One of our core values is transparency, unlike many agencies that withhold their pricing model we believe in being completely open in all aspects of our business. Here you will find a complete pricing guide for our stand-alone SEO packages.

Contact Sales

Pay

*all prices include gst

Effective Competitive Performance
$765
/month
$1,570
/month
$2,175
/month
Keyword Research
Keyword Research
  No. of Keywords Targeted
No. of Keywords Targeted 3 6 9
  Question Based Keywords
Question Based Keywords 3 per month 6 per month 9 per month
Website Audit
Website Audit
Quarterly Bi-Monthly Monthly
  39 Step Error Audit
39 Step Error Audit Quarterly Bi-Monthly Monthly
  34 Check Warning Audit
34 Check Warning Audit Quarterly Bi-Monthly Monthly
  12 Check Notice Audit
12 Check Notice Audit Quarterly Bi-Monthly Monthly
  Site Speed Test
Site Speed Test
  Site Speed Optimisation
Site Speed Optimisation - -
Backlink Audit
Backlink Audit
Quarterly Bi-Monthly Monthly
  Google Webmasters Backlink Integration
Google Webmasters Backlink Integration
  Backlink Audit
Backlink Audit Quarterly Bi-Monthly Monthly
  Backlink Removal
Backlink Removal Quarterly Bi-Monthly Monthly
  Backlink Disavow
Backlink Disavow Quarterly Bi-Monthly Monthly
Google Submissions
Google Submissions
  Google Analytics Setup + Integrations
Google Analytics Setup + Integrations
  Google MyBusiness Setup + Optimisation
Google MyBusiness Setup + Optimisation
  Google Webmasters Submission
Google Webmasters Submission
Backlink Outreach
Backlink Outreach
Limited Bi-Monthly Monthly
  Directory Submissions
Directory Submissions -
  Link Building Research
Link Building Research -
  Link Building Outreach
Link Building Outreach Quarterly Bi-Monthly Monthly
On-page Optimisation
On-page Optimisation
  Top Ten Benchmarking
Top Ten Benchmarking
  Short-tail Keyword Optimisation
Short-tail Keyword Optimisation
  Question Based Keyword Optimisation
Question Based Keyword Optimisation
Content Creation
Content Creation
  FAQ Creation
FAQ Creation 3 per month 6 per month 9 per month
  Article Creation
Article Creation Bi-Monthly Monthly Fortnightly
Reporting
Reporting

Search Engine Optimisation FAQs

We understand that search engine optimisation can be confusing, we have put together a list of some commonly asked questions to help answer the questions that we get asked most often.

No, as a matter of fact, it’s stronger than ever. As of June 2018, there are over 4.2 billion people online. Over 90% of online interactions start on a search engine. There are some 40,000 searches per second. Which equates to just under 3.5 billion searches per day. Why do you care about these numbers? Because they represent opportunity for business growth. Your customers are already on search engines looking for what they need. Why wouldn’t you want to be there waiting for them?

Yes, seo is a foundational pillar to digital marketing strategy. Search engine marketing traffic is the best traffic source as the customer is searching for the problems you can solve. Instead of paying for ads, SEO puts your website in front of people already searching for you. This is just one of the reasons why the SEO industry is worth over $65 billion.

Compared to other sources of traffic, SEO traffic tends to convert at a better rate. By ensuring your website ranks high on search engines, you are giving your business the best chance to gain more conversions.

SEO is not snake oil. With the right SEO strategy, you can increase leads and sales. But it cannot be some plug and play attempt at SEO. To win with SEO you must have a winning SEO campaign designed to answer questions, solve problems and keep you in front of your customers at all the right moments.

SEO is far less expensive than paid advertising, because you aren’t paying for individual clicks. The only cost for SEO, is hiring an SEO company. Unless, you know about website coding and navigating Google’s constant algorithm updates. If not, an SEO agency or company can help you grow your business.

Your SEO can reach a point where paid advertising (PPC) becomes an effective tool to use as well from time to time. Both your seo and ads can generate leads. A search engine marketing strategy in place, means you can start to scale back advertising expenditure. This will allow you to focus on gaining more business through search engine traffic.

SEO doesn’t rely on an ascending budget in the same way that PPC does. Once your daily budget is used up with ads, your ad will stop showing until the next day. Your SEO, provided it is being maintained on a fixed cost solution, does not have that problem. Once your website ranks highly it will stay there to promote and sell your business while you sleep.

Companies build more trust and credibility with SEO. People trust what they find on search engines. When someone wants an answer, they go straight to a search engine for the answer. And the search engine delivers. Having your website rank highly helps build trust and credibility. After all, if Google says your content’s worth reading, it must be.

SEO is not a short-term solution. It can take anywhere from 6 to 12 months for the full effect to be seen. The upside of this is that once your website is ranking well, the fluctuations are minimal. These fluctuations are usually the result of Google Algorithm updates. As well as other mitigating circumstances.

Search engine optimisation helps in assisting your customers, as it is more trusted by consumers. People will use search engines to conduct research. The answers they find on search engines impact their buying decisions as they trust high-ranking sites on Google. They see these sites as credible. The added benefit is you are helping them make an informed decision. How does this benefit you? It qualifies a customer before they pick up the phone.

Yes. In fact, SEO influences purchasing decisions for reasons discussed in points 8 and 10. You can use SEO to influence the buying decisions of customers and increase your conversions.

User experiences are obviously one of the key benefits of search engine marketing strategy. But it’s not the only benefit. Search engine marketing is effective for brand awareness, which is important for the buying process. Not every person who visits your website is ready to buy now. In fact, many are still not sure what they are looking for. By being that business who constantly provides value through the user experience and your long-tail SEO, you are increasing your chances of retaining top-of-mind leadership with potential customers.

Search engine optimisation (SEO) happens when a search engine crawls your website. During the crawl, the search engine ranks the website based on multiple factors. Factors such as ranking keywords, user experience, page speed, mobile friendliness, among other factors. This helps to increase the amount of organic and unpaid traffic.

About Us

Great marketing is only as great as the people behind it

At Surf Pacific we’ve built our reputation on transforming small businesses through marketing-driven growth. We call this demand generation; it’s how we build trust and long term client relationships.

We produce affordable enterprise-grade marketing for start-ups, serial entrepreneurs, and small businesses. Marketing that will give you an unfair competitive advantage. We understand it’s people who power the best results. This is something that cannot be automated, and it can’t be faked. It’s what energises a business with leads that will ultimately allow them to grow.

What we offer is not just SEO, PPC, CRO (marketing automation) or Social Media Marketing. Branding or Websites. Email Marketing or PR. It’s all that and more. Surf Pacific is a one stop marketing provider. We provide clients with the power to connect with their customers. This eliminates the need for expensive advertising and marketing personnel. Delivering results is our currency.

This requires a mix of imagination, human resolve and sharp strategy. That’s our magic.

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