Surf Pacific’s brand and full service branding identity solutions will design your business a new face, with trust at the forefront. Our mission is to design an identity your customers can relate to. Our brands attract people who agree with what your company has to offer.
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What secrets do strong brands like Apple and Coke hold? And how can small-business owners use them as a source of inspiration? Over 90% of small-business owners believe that having a unique brand that differentiates themselves from the competition is very important. Over half of them also report branding as being critical to attracting new business. At Surf Pacific, our branding and design will make these beliefs a reality.
When your customers have finished using your product or service, how do you want them to describe their experience? If you own a restaurant, for example, what do you want them to say? See your brand as the promise to your customers. A promise that’s different from your competitors’ and serve as a thread for equity building over time.
Keeping the promise that sets you apart from your competitors implies that you’re doing something more than what they’re doing. And that will win you free publicity, repeat business and referred business. That’s the magic of branding and why for big businesses, it’s such the number marketing priority.
integrated client strategies
As competition creates infinite choices, companies look for ways to connect emotionally with customers. Companies want to become irreplaceable, and create lifelong relationships with their market. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived impacts its success, regardless of whether it’s a start-up, not-for-profit, or a product.
Brand identity is tangible and appeals to the senses. Its print media, digital media and your social kit. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. Brand identity takes disparate elements and unifies them into whole systems.
The brand identity process demands strategic thinking and in-depth research. Brand identity is about patience. It’s the ability to synthesise information into something small and impactful. Our expert branding team at Surf Pacific will compact your business vision into a successful branding approach. Your branding approach will continuously be revisited to keep it ahead of your competitors.
Speak with a branding expert that listens to your business vision and designs a brand that emulates your goals
Hiring a graphic designer to mock up a logo is cheap. You could pay in the hundreds of dollars, but you’re most likely to receive a cookie cutter design. For a business wanting to mean something in the hearts and minds of their target market, customers and differentiate from the competition – you need to build a brand. While a custom brand might not come cheap, it will last for years to come and will stay in the minds of your customers forever. Whether you’re a startup or an established business wanting to re-brand, Surf Pacific has you covered.
One of our core values is transparency, unlike many agencies that withhold their pricing model we believe in being completely open in all aspects of our business. Here you will find a complete pricing guide for our branding solutions.Contact Sales
|Logo Design + Stationery||Full Branding System|
|Brand Goals Discovery Session|
|Brand Goals Discovery Session|
|Number of Initial Concepts|
|Number of Initial Concepts||1||2|
|Brand Spirit Book|
|Brand Spirit Book||-|
|Stationery Design||2 Items||5 Items|
|Digital Media Design|
|Digital Media Design||2 Items||5 Items|
|Social Media Kit|
|Social Media Kit||1 Platform||All Platform|
|Delivery Time||30 Days||30 Days|
Confused by some of the lingo or have questions and need the answer? We have to put together some frequently asked questions about branding. If you still have questions, please give us a call on 1300 615 330 or contact us here.
A strong brand needs thoughtful development. Building a brand requires establishing your brand goals, and understanding your customers and competitors. Your resulting success will be different whether you are a brand-new start-up or an existing business. Existing businesses may be looking for a re-branding strategy. Both of your approaches differ slightly, however there are some proven principles to expedite the process.
There are two major aspects to give attention to when beginning your brand’s journey. What message do you send through the look and feel of your brand? What experience do your customers follow? Many brands try to cover all the grounds, offering services that don’t directly pertain to their brand’s purpose.
Your tagline is the message that explains in extract form, direct and concise with two or three words that is dedicated to the brand that we are seeing. The tagline can also be inspirational and indirectly evoke purpose, but always linking the brand with the target. The tagline supports and strengthens your brand while allowing room to expand explanation on your brand’s purpose.
Trust is more important than anything else. More than a great logo or an awesome landing web page, people need to be able to trust you. So, how are you displaying trust? A good place to start this self-analysis would be with how clear your brand message presents you online and offline. Be different but also be appropriate to your industry/field.
Yes, but if you are not marketing, nothing will happen and efforts in branding will be wasted. It’s taking a great risk to leave all your business to word of mouth. Where’s your promoting? How are you selling? Don’t underestimate the worth of marketing as a lead generator. Especially, nowadays what is even more critical — digital marketing.
Branding material should be a strong investment. Not only do you want branding material, but you want to invest in it to distinguish yourself from competitors. Your branding must elevate your business and put your ahead of the pack.
In his article on this very topic, Gary Vaynerchuk brought out that the greatest companies in the world don’t sell. They brand. Apple is the number one example in this. As “Apple focuses on building a relationship that will last by deploying all of their energy into branding and showcasing how your life will change once you switch to iPhone.”
Know thyself, as the statement goes. Learning from the businesses around you, even your competitors, can help you reach new achievements and better your own brand.
Being active with your social media lists. A large percentage of your consumers will interact with you on your social network accounts. Make sure they are easily accessible and kept up to date with company news, announcements and brand related posts. Remember that over half of your online advertising will be done through interactions on social media.
Employ the psychology of colour to create emotive connections. Your Surf Pacific graphic designer can help you with this. Certain colours evoke specific human emotions and feelings. Each colour sends its own message. In Western culture, red and purple excite and urge to action. Blue is considered secure and stable. Orange is cheerful and warm, while green is natural and tranquil.
Social media branding is an extension of your vision, outlook, and position in the industry. What’s your brand communicating to your target audience? Or a better question, how are you engaging your target demographic? Don’t just brand. Make sure you brand for your outlook, your position, your business!
It’s essential to align branding goals with measurable sales goals. These two are directly linked. Both affect ultimately the amount of sales and total yearly revenue. Branding brings sales. Sales build revenue. You track and reach your goals. It’s that simple.