Search engine marketing agency for small businesses
Despite its reputation as a something of a dark art, ‘optimising’ for search engines comes down to whether your website engages its audience or not. Surf Pacific has earned the reputation for being leaders in search engine optimisation. Which has made it difficult for imitators to mimic our seo standards. We have created marketing search engine strategies for thousands of small businesses. Our seo specialists will put you in front of your prospects on Google.
The SEO Experts since 00'
Gold Coast & Brisbane SEO Specialists
What you’ll receive with Surf Pacific’s organic search engine marketing service:
- Rank higher on organic Google searches
- Competitor analysis and keyword research
- Enterprise-level SEO platform
- Optimised for mobile and voice search
- High-quality prospect traffic to your website
- Monthly SEO reports and updates
- A full SEO team dedicated to your results
READY TO GROW YOUR BUSINESS?
REQUEST YOUR FREE CONSULTATION NOW!
Complete the form below and we’ll be in touch to discuss how we can support your goals with our Search Engine Marketing solutions.
SEO Key Drivers
Why SEO matters?
Over 85% of consumers search for local businesses through organic search. Google is the dominant search engine on the planet, and the statistics tell a compelling story:
- Companies on the first page of search results earn 70% of Google’s organic internet traffic
- 30% of overall traffic is awarded to individual businesses ranking in the number one position
- Organic search results earned through SEO are almost 9 times more likely to be viewed than paid ads
The Surf Pacific Difference
Taking the guess work out of search engine optimisation
At Surf Pacific we have invested in state-of-the-art, enterprise level SEO software to take the guess work out of your search engine strategy. This not only provides our team with an unbiased look at your online presence but also gives us an insight into how the current SEO leaders in your field have achieved their results. In turn, providing our team with a roadmap to achieve success for our clients search engine strategy. This is what gives us our cutting edge strategies.
Jason Tung | Client Since '15
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Experience matters
Tailored search engine marketing strategies that connect with prospects
We’ve been experts in the discipline of search engine optimisation since 2000. We tailor bespoke on-page and off-page organic search engine marketing strategies. These strategies are aligned with our clients long-term and short-term goals and focus on the communities and territories they serve.
Long term strategy
We go to wherever your prospects spend time on Google.
Search engine optimisation executed to an optimal standard means you will be displayed in every search that is relevant to your business and the areas you service. Our view is that search engine marketing is a marathon, not a sprint. But for those willing to go the distance, Google dominance awaits. And that, is a game-changer.
Simon Franks | Client Since '14
Speak with an SEO expert today...
We believe effective communication is the key to a successful marketing campaign. Our account managers have been carefully selected and trained to listen, strategise and act for our clients.
What our clients are saying...
David Marriott
We’ve already said “Thank you” to Bryce, however I feel it appropriate that we should thank as many of you as we can, as this really has been a collective effort by you all over the past year plus. And the results are terrific and you should be as happy with it as we are! It’s a joy to open the website again, and go for a fossick around; as my son in his mid to late twenties said, “Looking really sharp”, which I think covers the update explicitly! To the Surf Pacific-wide team for the effort from day one, a really HUGE THANK YOU!
Simon Franks
When I came on board with the Surf Pacific team I was skeptical (as most business owners are with new marketing companies) however as our relationship has grown I have been extremely impressed with the level of service and the quality of work. When the Surf team came to me to ask if I was on board to trial a ‘new direction’ I trusted their judgement and haven’t looked back since, I am extremely pleased with how this team has grown my brand and my business over the years.
How much should I invest into my SEO strategy?
We know that all businesses have different priorities. A small to medium-sized business should expect to pay between $700-$3000 for an effective online search strategy. Any less than $700/month and you should be asking yourself – what is the quality I am paying for? However, spending over $3000/month on SEO alone is a massive expense for any SME and begs the question am I getting value for money?
SEO Pricing & Plans
One of our core values is transparency, unlike many agencies that withhold their pricing model we believe in being completely open in all aspects of our business. Here you will find a complete pricing guide for our stand-alone SEO packages.
Contact SalesPay
*all prices include gst
| Effective | Competitive | Performance | |
|---|---|---|---|
$765 /month | $1,570 /month | $2,175 /month | |
| Keyword Research | |||
| Keyword Research | |||
| No. of Keywords Targeted | |||
| No. of Keywords Targeted | 3 | 6 | 9 |
| Question Based Keywords | |||
| Question Based Keywords | 3 per month | 6 per month | 9 per month |
| Website Audit | |||
| Website Audit | Quarterly | Bi-Monthly | Monthly |
| 39 Step Error Audit | |||
| 39 Step Error Audit | Quarterly | Bi-Monthly | Monthly |
| 34 Check Warning Audit | |||
| 34 Check Warning Audit | Quarterly | Bi-Monthly | Monthly |
| 12 Check Notice Audit | |||
| 12 Check Notice Audit | Quarterly | Bi-Monthly | Monthly |
| Site Speed Test | |||
| Site Speed Test | |||
| Site Speed Optimisation | |||
| Site Speed Optimisation | - | - | |
| Backlink Audit | |||
| Backlink Audit | Quarterly | Bi-Monthly | Monthly |
| Google Webmasters Backlink Integration | |||
| Google Webmasters Backlink Integration | |||
| Backlink Audit | |||
| Backlink Audit | Quarterly | Bi-Monthly | Monthly |
| Backlink Removal | |||
| Backlink Removal | Quarterly | Bi-Monthly | Monthly |
| Backlink Disavow | |||
| Backlink Disavow | Quarterly | Bi-Monthly | Monthly |
| Google Submissions | |||
| Google Submissions | |||
| Google Analytics Setup + Integrations | |||
| Google Analytics Setup + Integrations | |||
| Google MyBusiness Setup + Optimisation | |||
| Google MyBusiness Setup + Optimisation | |||
| Google Webmasters Submission | |||
| Google Webmasters Submission | |||
| Backlink Outreach | |||
| Backlink Outreach | Limited | Bi-Monthly | Monthly |
| Directory Submissions | |||
| Directory Submissions | - | ||
| Link Building Research | |||
| Link Building Research | - | ||
| Link Building Outreach | |||
| Link Building Outreach | Quarterly | Bi-Monthly | Monthly |
| On-page Optimisation | |||
| On-page Optimisation | |||
| Top Ten Benchmarking | |||
| Top Ten Benchmarking | |||
| Short-tail Keyword Optimisation | |||
| Short-tail Keyword Optimisation | |||
| Question Based Keyword Optimisation | |||
| Question Based Keyword Optimisation | |||
| Content Creation | |||
| Content Creation | |||
| FAQ Creation | |||
| FAQ Creation | 3 per month | 6 per month | 9 per month |
| Article Creation | |||
| Article Creation | Bi-Monthly | Monthly | Fortnightly |
| Reporting | |||
| Reporting | |||
Search Engine Optimisation FAQs
We understand that search engine optimisation can be confusing, we have put together a list of some commonly asked questions to help answer the questions that we get asked most often.
No, as a matter of fact, it’s stronger than ever. As of June 2018, there are over 4.2 billion people online. Over 90% of online interactions start on a search engine. There are some 40,000 searches per second. Which equates to just under 3.5 billion searches per day. Why do you care about these numbers? Because they represent opportunity for business growth. Your customers are already on search engines looking for what they need. Why wouldn’t you want to be there waiting for them?
Yes, seo is a foundational pillar to digital marketing strategy. Search engine marketing traffic is the best traffic source as the customer is searching for the problems you can solve. Instead of paying for ads, SEO puts your website in front of people already searching for you. This is just one of the reasons why the SEO industry is worth over $65 billion.
Compared to other sources of traffic, SEO traffic tends to convert at a better rate. By ensuring your website ranks high on search engines, you are giving your business the best chance to gain more conversions.
SEO is not snake oil. With the right SEO strategy, you can increase leads and sales. But it cannot be some plug and play attempt at SEO. To win with SEO you must have a winning SEO campaign designed to answer questions, solve problems and keep you in front of your customers at all the right moments.
SEO is far less expensive than paid advertising, because you aren’t paying for individual clicks. The only cost for SEO, is hiring an SEO company. Unless, you know about website coding and navigating Google’s constant algorithm updates. If not, an SEO agency or company can help you grow your business.
Your SEO can reach a point where paid advertising (PPC) becomes an effective tool to use as well from time to time. Both your seo and ads can generate leads. A search engine marketing strategy in place, means you can start to scale back advertising expenditure. This will allow you to focus on gaining more business through search engine traffic.
SEO doesn’t rely on an ascending budget in the same way that PPC does. Once your daily budget is used up with ads, your ad will stop showing until the next day. Your SEO, provided it is being maintained on a fixed cost solution, does not have that problem. Once your website ranks highly it will stay there to promote and sell your business while you sleep.
Companies build more trust and credibility with SEO. People trust what they find on search engines. When someone wants an answer, they go straight to a search engine for the answer. And the search engine delivers. Having your website rank highly helps build trust and credibility. After all, if Google says your content’s worth reading, it must be.
SEO is not a short-term solution. It can take anywhere from 6 to 12 months for the full effect to be seen. The upside of this is that once your website is ranking well, the fluctuations are minimal. These fluctuations are usually the result of Google Algorithm updates. As well as other mitigating circumstances.
Search engine optimisation helps in assisting your customers, as it is more trusted by consumers. People will use search engines to conduct research. The answers they find on search engines impact their buying decisions as they trust high-ranking sites on Google. They see these sites as credible. The added benefit is you are helping them make an informed decision. How does this benefit you? It qualifies a customer before they pick up the phone.
Yes. In fact, SEO influences purchasing decisions for reasons discussed in points 8 and 10. You can use SEO to influence the buying decisions of customers and increase your conversions.
User experiences are obviously one of the key benefits of search engine marketing strategy. But it’s not the only benefit. Search engine marketing is effective for brand awareness, which is important for the buying process. Not every person who visits your website is ready to buy now. In fact, many are still not sure what they are looking for. By being that business who constantly provides value through the user experience and your long-tail SEO, you are increasing your chances of retaining top-of-mind leadership with potential customers.
Search engine optimisation (SEO) happens when a search engine crawls your website. During the crawl, the search engine ranks the website based on multiple factors. Factors such as ranking keywords, user experience, page speed, mobile friendliness, among other factors. This helps to increase the amount of organic and unpaid traffic.