Real Estate Marketing
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Here’s what the white paper covers.
- The state of the real estate industry and consumer behaviour.
- Top reasons why it’s important to invest in marketing during economic downturns.
- A review of the most essential marketing real estate agents must engage during COVID-19.
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The Real Estate Agent’s Digital Marketing Playbook
The real estate industry took a devastating blow when the full impact of COVID-19 was revealed. The concept of social distancing took hold in society and slowed the real estate industry down. Agents were forced to take a step back to reassess the way they do business and how they will communicate with clients in the future.
Surf Pacific have commissioned this white paper with the aim of sharing a definitive strategy of how to add more value to buyers, sellers, landlords and tenants than ever before. So as you enter the road back to success, you’ll have built a stronger base and gotten the most out this. Let the experts take care of your real estate marketing.
Combat Covid-19
Don’t let property sales grind to a halt.
The real estate industry is finding ingenious ways to be social distancing compliant. The property buying process would normally require face-to-face contact. However, Surf-3D solutions and Zoom! Auctions allow for property sales without face-to-face contact.
Residential Real Estate
Surf-3D not only gives you a way to differentiate as a tech-forward agent, but also build your brand as a real estate professional. The Surf-3D platform is a powerful tool for your business. We can build a brokerage based around a 3D tour proposition to recruiting and retaining the best agents.
Commercial Real Estate
Surf-3D can help you give businesses confidence by giving them the most accurate view of their potential workspace. Draw engagements online and create efficiency in the search and viewing process, saving your clients time and money.
Multifamily Housing
Surf-3D can help you reduce vacancy rates by attracting more high-quality prospects and increase engagement with your properties online. Our platform gives you an all-in-one media solution, including 3D tours, photos, and floorplans. These can all be delivered at scale, across all your listings.
Leverage the digital marketing opportunities with Surf Pacific.
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Why not let Surf Pacific take the stress out of your marketing? You want results, and we can deliver them.
We can help real estate agents to be proactive about that and it would seem this is something that the industry understands. Marketing can help to assuage buyer confusion around financing options, the impact of interest rates, and the benefits and disadvantages of buying during the crisis. Over 75% of real estate agents plan to add or maintain their current online advertising investment.
For investor real estate, many transactions have been purely digital for a long time. Where buyers are not even setting foot on the property they are interested in.
For consumers looking to buy a place to call home, more adjustments are needed to meet social distancing guidelines.
The face of your agency
Branding
Surf Pacific’s brand and brand identity solutions will design your business a new face, with trust built in, and a mission your prospects and customers can relate to. Our brands attract people who agree with what your company has to offer.
Virtual Tours
3D Photography
Surf-3D creates a realistic digital twin for all types of real estate. This enables clients to explore and evaluate properties with ease. The virtual experience streamlines the decision-making process. This is good for prospective tenants, buyers and investors. It also brings new data and precision to the property market.
Take listings online
Websites
Real Estate websites that work evoke trust as a number one priority. Websites are important as potential and existing customers, and stakeholders can find your information.. Your website also allows them to effectively communicate with you.
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Need to give buyers and sellers certainty in uncertain times?
Surf Pacific increases occupancy, maximizes engagement and can earn higher commissions. We will also reduce the time a property sits on market. These three services drive buyer and seller enquiry even in quite times:
Get in front of the correct market
Online Advertising
Any business can buy clicks these days. Converting clicks into website visitors and in turn, paying customers requires a more involved strategy. Our approach is more than landing pages, sales funnels, witty tag-lines and stock photography. Stop following the crowd and stand out with an effective online advertising solution from Surf Pacific. Our expert team will take care of the marketing for real estate agents.
More Visibility
Search Engine Optimisation (SEO)
Despite its reputation as a something of a dark art. ‘Optimising’ for search engines really does come down to whether your website engages its audience or not. Surf Pacific has earned the reputation of being unparalleled leaders of SEO. Which makes it difficult for imitators to mimic our strategy.
Convert Leads Into Sales
Conversion Rate Optimisation (CRO)
Gone are the days where we need to hypothesise about what drives our customers. At Surf Pacific, we use modern technology combined with advanced human thinking. This provides us with a bullet proof strategy to increase the rate of conversion for our clients.
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Savvy Real Estate Agents Will Seize Advantage in an Economic Downturn.
Our dedicated team has the real estate marketing experience and industry insights to help you achieve your goals.
Grow your agency
You’ll have proven marketing solutions that help your real estate agency. Surf Pacific builds your company, better showcase your listings and open your business up to a wider audience.
Resonate with buyers
We’ll assist you in connecting with the largest, most engaged group of buyers, sellers, renters and landlords. This can be done through the platform or channel where they choose to spend most of their time.
Gain the advantage
Get an advantage over consumers by using our expert real estate marketing. We will do exclusive events, 3D virtual tours, remote auctions and marketing automation for you.
Speak with an expert in Real Estate Marketing today.
Book a free strategy session with one of our Real Estate marketing experts. This will be the beginning to maximising your spend and driving more new sales & listings than ever before.
Real Estate Marketing FAQs
As a real estate agent, its likely you’ve experienced many ups and downs over the last decade. And, as this pandemic evolves clients are buying houses in a remote way. As before, they often start with online research and an idea of what they want out of their future property.
For leading real estate agents, online marketing has come to top-of-mind of their promotion efforts. From lead generation to completing online auctions, the real estate industry is now reliant on end-to-end digital marketing, more than its physical location.
Social media was the first real game changer for real estate agents. Social media gave an active dialogue with people from the community they serve. From Facebook business ads to sharing individual properties through Instagram stories. Social media has given leading agents the tools and the voice to build a highly-personalised brand. Social media can create booming business.
So why not let Surf Pacific take the stress out of your marketing? You want results, and we can deliver them. This has been our method of operation for 20 years now. When your first quarterly performance review comes around, you’ll see the measure of impact we bring to the table.
Email marketing is the most effective marketing channel for most industries. However, for high-ticket, protracted sales such as real estate – it’s foundational. The key tenet to effective email marketing, when coupled with marketing automation, is risk reversal. That is managing customer expectations and moving further down the invisible due diligence sales process. By removing emotional, psychological and financial risk factors that prevent someone from moving ahead – with expediency.
Over 80% of website searches happen from a mobile device. This means if your website is not mobile responsive, your clients will not be able to browse your site comfortably.
Your mobile-friendly website should include the following content in order to give your clients the best experience:
- An interactive gallery showcasing all your listings
- Original content that guides prospects through the buying process
- Links to trusted third-party services such as lawyers, movers, and home inspectors
Real estate websites that work evoke trust as a number one priority. A website is important because it’s where potential and existing customers can find information they need. The website also allows communicate with you.
Any business can buy clicks these days. Converting clicks into website visitors and in turn, paying customers requires a more involved strategy. Our approach is more than landing pages, sales funnels, witty tag-lines and stock photography.
PPC is a great option for real estate professionals seeking clients who may be interested in the offering. As with PPC, it only costs money when someone clicks through the ad. Stop following the crowd and stand out with an effective online advertising solution from Surf Pacific.
So why not let Surf Pacific take the stress out of your marketing? You want results, and we can deliver them. This has been our method of operation for 20 years now. When your first quarterly performance review comes around, you’ll see the measure of impact we bring to the table.
Blogs and video hubs embedded into a responsive website have over 400% more indexed pages on Google. This helps to ensure real estate professionals achieve better SEO results. In addition to a great website, we work with our clients to ensure content is written for buyers and sellers. This answers their most-pressing questions and handles complex concerns that frequent the buying process.
3D Virtual Tours are efficient and effective speakers for the products, services and properties you are selling. Click Virtual Tour specialise in virtual tour production, Web hosting and Web development services. From inexpensive to complex customised presentations we work with each client to achieve an impressive and cost-effective solution.
The most important part in gaining new customers and retaining them on your website is to be interesting. Customers will stay longer to view 3D virtual tours, which demonstrate what you have to offer. Virtual tours have proven to be one of the most popular enhancements to online marketing. An interactive virtual tour impresses the viewers deeply and keeps them on your website longer.
The 3D virtual tour image usually represents one location or one room. The virtual tour allows the user to have complete freedom to fully explore the location. The user can use the mouse and keyboard to look at every detail of the property. From the ceiling, down to the floor, left and right, including zooming in and out! The impression it is just as if you are standing right there!
The world of social media can become overwhelming. What platform do I post on? How often do I post? What do I post? Do I use hashtags? How many? In the flurry of social media “do’s” and “do not’s” Surf Pacific paves a pathway for our clients to stand out against their competitors and create a genuinely unique message.
Here are proven content tactics for effective social media in real estate:
- Showcase of current property listings
- Biographies and interviews with agents
- Case studies of past client successes
- Local knowledge and community insights
- Client testimonials and reviews
Unfortunately on-site and in-room auctions are prohibited for the foreseeable future. However, this doesn’t stop the real estate industry. To adapt, agents are going fully digital to send homes under the hammer. This has lead to online auction platforms experiencing “unprecedented” demand.
Sharing all your expertise as a real estate professional is vital for successful digital marketing. Thankfully, techniques such as webinars and online workshops make it easy to reach a large audience.
SEO is about achieving Google dominance within the real estate community you serve. Over 85% of home buyers and sellers search for real estate online. Googling has become a ubiquitous part of the home buying process. Make a search, or ask Google a question, and expect to find exactly what you’re looking for on the first page of results. SEO for real estate agents is the process of affecting your sites organic visibility. Effective SEO allows you to rank better in a search engine’s ‘natural’ or un-paid (‘organic’) results.
Prospect leads originating from SEO efforts are up to 10 times more likely to become clients. Far more likely than those clicking on paid ads. And fewer of these customers name ‘price’ as their major deciding factor – which is great news for real estate agents. Your competitors will be vying to be found on the same Google searches. So how does your agency stand out? The challenge is to out-optimise your competitors to earn first page on the search results. The number one positions for every search that will benefit your new client results.
Surf Pacific’s enterprise technology is the only integrated SEO management resource that combines SEO and business metrics into one-click reports. This provides recommendations on the best opportunities to gain shares of organic search traffic. This is just a part of what we can deliver for real estate agents. We give clients an edge that’s difficult for competitors to imitate or gain any traction over whatsoever.
So why not let Surf Pacific take the stress out of your marketing? You want results, and we can deliver them. This has been our method of operation for 20 years now. When your first quarterly performance review comes around, you’ll see the measure of impact we bring to the table.