• Production Office

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  • Sales Office

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  • United States Office

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Helping other people succeed is what fulfils me (and in turn has led to my own success). When I was a little girl during our first parent-teacher evening my Kindergarten teacher explained that whenever I had finished my task or project I would help some of the other students who were falling behind.

Even at a young age, I have always wanted to help others achieve success.

I would describe myself as emotionally Invested. This is my biggest strength and weakness. I take on my clients’ business goals as if they were my own because I truly care about the work I present and the impact it has. Of course, this emotional investment I take professionally often spills into my personal life.

I bring enthusiasm to my job, and to my workplace. Winston Churchill said “Success consists of going from failure to failure without loss of enthusiasm” that is what I bring to my role.

It is important to share this enthusiasm internally with my team to help keep everyone motivated and excited about the work we do.

I equally bring this enthusiasm to the relationship I build with my clients; if I’m excited about the campaign it helps get my clients behind the work.

Over time we have had some tougher clients; but usually the tough ones push us to places we would otherwise never have gone. I love having a tough personality it allows me and my team to grow.

The hardest thing we do deal with different personalities. Surf Pacific is a people with clients and team members from different backgrounds, with different motivations and goals.

It’s hard to know how to work best with the people you encounter but I also get a lot of fulfilment from the diverse relationships built.

Good management is being a good listener.

We are in an interesting period in marketing with the advancement of automated technology, the internet of things and questions around privacy. Marketing is changing very rapidly. Consumers curate what information they want see, and this creates an opportunity and a challenge for marketers.

The process of design thinking has complete merit however it’s not a guide I always follow. Problem solving can come in many ways and sometimes over complicating a problem with a formalised process can cause more harm than good. I prefer a more organic, less structured approach to problem solving.

Our best clients are the ones who trust us, and work alongside us with complete trust and empathy.

I believe in launching now and perfecting later. Clients who want to perfect everything before getting it up and running really put a choke hold on the success of their campaigns.

The essence of good marketing is letting the data drive the campaign. By letting the data guide the decision-making process this allows us as marketers to make informed and educated campaigns.

Working so closely with both our clients and their teams I often find myself caught between the goals of the business owner and the motivation of the team members. This can be quite challenging. I find a lot of fulfilment in working with team members to motivate them and get them behind the business goals and to engage in big picture thinking.

My favourite occupation would be food critic (a good one though). Who wouldn’t want to get paid to wine and dine at some of the best restaurants!

My current state of mind is Motivated; right now, both professionally and personally I’m super excited about where I’m heading and I’m extremely motivated to get there!

Tristan Lal
Tristan Lal
Tristan Lal
Tristan Lal
Tristan Lal
Tristan Lal
Tristan Lal
Tristan Lal
Tristan Lal