I’m drawn to a challenge. That’s one of the reasons I love my job. Every client is different and have unique goals they want to obtain. This challenges me to search for ways to achieve and exceed their expectations.
To me, it’s not important as to who gets the credit as long as I’m on the winning team.
A determined individual, I enjoy getting the job done. To win, I believe you need to be proactive, not reactive to the market and I am continuously inspired by the bigger picture.
I bring my passion, knowledge and drive to my job. I do not have a stereotypical ‘nine to five’ job. I am continuously looking for things I can do better for my clients.
Focusing on the future, I think about long-term strategies and the need to be adaptable. Because of this, I consider myself very open and approachable. I like to address any problems head on and work with my clients to overcome any barriers to market.
In any competitive industry, if you want to drive innovation, communication within a team is key.
The hardest thing about my job is finding innovative ways to continue engaging potential customers.
Marketing is an evolving field, so you always need to keep up to date with trends in strategy and engagement.
An important aspect to good management is being able to listen and communicate effectively. It’s also important to lead by example and create a positive working environment.
I think the marketing industry is moving towards emotional branding. In many ways, the old school marketing model of ‘product, price, place and promotion’ is still applicable.
Millennials especially do not want to buy a product. They want to buy an emotion or experience. This is the reason why chat bots are so heavily talked about. Something like a chat bot allows companies to personalize the consumer’s experience and create that connection to the target market.
Design thinking should be an essential tool for any business. The design process involves working across multiple departments. This makes developing and organizing solutions more efficient.
The design thinking approach is a great way to make sure that core ideas are addressed and that a project remains on track.
A good client has vision. To explain through metaphor, if the client is driving a car while I am navigating, if they know where they want to go, it makes it a lot easier for me to get them there.
Lack of trust is a characteristic of a bad client. This is not the fault of the client, when you have watched your business grow from the ground up and have invested all your time and effort into making it succeed, it can be hard to trust someone else with it.
The essence of good marketing is when a campaign still appeals and resonates with a customer even after the campaign has finished. To do this, a campaign needs to bring an element of enjoyment, amusement or insight.
All clients present new challenges in one way or another. I like to focus less on the challenge itself and more on how we are going to overcome it.
My favorite occupation would be in marketing. If I favored anything more, I wouldn’t be here. I invest one-hundred percent of myself into my career. There is no back-up.
Clear, determined and enthusiastic: where there is a will, there is a way.
I have a lot of hobbies. They range from cooking and reading all the way to building Ikea furniture (I love it. It’s like adult Lego). I also have a love of snow skiing. This is partially because of the sport and partially because you meet some interesting people while sitting on the chair lift.
Whenever I get time, I love to play my piano. I can quite happily sit there for hours slowly piecing together a new song. It’s very therapeutic.