Entertaining people through storytelling is why I write. Being able to turn that into a career has, in many ways, been a rewarding experience.
As a writer, I’m willing to learn new skills and adapt to what’s in front of me. I take enjoying writing seriously and bring that attitude with me into other areas of my job.
In this a job I bring technical experience across a variety of platforms, an enthusiasm for coffee, and a willingness to always help my colleagues.
Clear direction, sense of purpose, meaningful work and trusting those around you is important for a successful business. And enjoy yourself.
“Buy the ticket, take the ride…and if occasionally gets a little heavier than what you had in mind…well, maybe chalk it up to forced conscious expansion: tune it, freak out, get beaten.” – HST
A team environment thrives on working well with others, listening, and respecting where other people are coming from. And enjoying yourself.
The hardest clients are opportunities to see how well a team can work together to get the client’s request completed—for good or ill. Some people may own a business, but they are not business minded. They have no concept of how to achieve success—only how to pay bills.
Being switched on all the time is challenging. Being creative can be turned into a habit, but that doesn’t mean every idea is going to be good.
Working in a collaborative environment is a great help. Working closely with other creatives means there’s always plenty of ideas in the office.
Being able to write every day and get paid for it, is an amazing place to be.
Good management provides clear direction when it’s needed. And understands the team in a way that gets the best out of them.
Marketing as an industry has changed its skin: it’s always going to be about how well you can connect with people. It’s about how well you understand your audience and what they want.
You can’t just jam content in people’s face and expect it to work. More and more it’s about not disrupting people’s day but becoming part of their daily experiences.
Design thinking is about asking the best questions. It’s about solving problems before they happen to maximize results.
Successful clients want to grow their business. They understand marketing is a process which—with time—can improve not just their sales but their business overall.
A misplaced sense of entitlement is a recipe for failure. The idea of “build it and they will come” hasn’t worked for decades.
The essence of good marketing is listening to the consumer (and the client) and providing what they want to help them make the “right” buying decision.
The most challenging client is that new business owner who starts in a highly competitive area. Helping them succeed can be quite a challenging process. But a fun one.
My favorite occupation is storytelling. I really enjoying telling stories—especially through writing. And selling books. Working in a bookshop was—mostly—fun, educational and engaging.
“There was nowhere to go but everywhere, so just keep rolling under the stars” – Jack Kerouac
New experiences are necessary for good writing. When travel is not possible, reading, playing music, singing, hanging out with friends and scribbling by the beach stave off the restlessness.