Marketing for Lawyers

It’s important your law website be an accurate reflection of your ‘inside reality’. It is important to think of your website as your ‘outside perception’. You never want your outside perception to supersede your inside reality. Otherwise, you engage in over selling – or at least overstating your capabilities. It is also important to push a few key services to the forefront of your offering. This is an effective strategy for successful search engine optimisation.

So why not let Surf Pacific take the stress out of your marketing? You want results, and we can deliver them. This has been our method of operation for 20 years now. When your first quarterly performance review comes around, you’ll see the measure of impact we bring to the table.

Search engine optimisation (SEO) is the process of increasing the ranking of your website. This can be done by writing rich content that targets the right keywords and hits the right notes. SEO can be effective if you’re using the most effective strategies, analytical platforms and tactics. This will help drive the right kind of potential clients to your law website with clockwork consistency. SEO is second to word-of-mouth for building trust and delivering the right kind of cases to your practice:

• Target the local community.
  Using local keywords will help you show up for relevant searches made by people in your immediate area. This will increase the expediency of results. Even for national or international practices, taking a local approach is a sure-fire way to get the right client results and fast.
• Specify your specialisation.
  Rather than trying to be all things to all people you could serve in the community, hone your niche. Show Google and your potential clients that you’re specialist. This will lead clients to your door.
• Optimising every relevant page.
  At Surf Pacific, we make it our business to optimise each individual page for two essential functions. The first, it must communicate effectively to your audience and be persuasive. The second, it must adhere to Google’s SEO compliancy guidelines. This includes: dozens of different factors, including images, text, video, HTML tags, descriptions, keywords and more.

So why not let Surf Pacific take the stress out of your marketing? You want results, and we can deliver them. This has been our method of operation for 20 years now. When your first quarterly performance review comes around, you’ll see the measure of impact we bring to the table.

Potential clients spend most of their online time browsing social media. This means an effective social media outreach strategy is essential. Social media is the underground plumbing to all word-of-mouth business. This is the type of ‘trust’ based advertising Surf Pacific harness for our legal clients. Maintaining an authoritative profile on Facebook, LinkedIn, Instagram and Twitter is a winning approach for top lawyers.

There are endless benefits that social media can deliver. For example, the relationship building through snack-sized education marketing before a client comes through the door. This is a unique opportunity to manage a potential clients expectations to psychological, emotional, behavioural and financial factors. Without this, it might prevent them from moving forward.

Lawyers who are consistent in their effort to provide clients with high-quality information will win the day. Not only does this exert status, it demonstrates expertise. For legal clients, we work closely with them to develop and deliver an editorial calendar. This positions them as an authority and best serves their prospects needs.

A blog section is an extension of a great, well-honed content marketing strategy. It’s an opportunity to communicate with mainstream news desks. It’s the backbone of a Public Relations strategy, whereby a law firm can reach a much larger audience. In addition to talking about legal issues or your own practice, you can read industry-relevant news. This will show potential clients that you’re up to date. Blogs are also information hubs for case studies, video biographies, and other engaging content. This provides another reason for website visitors to stay.

Today in 2020, email marketing generates the highest return-on-interest of all digital marketing channels. Surf Pacific’s CRO (Conversion Rate Optimisation) solutions help lawyers take potential clients on a personalised journey. This journey educates them on the virtues and services of your firm. Best of all, every facet of your email marketing and marketing automatiuon is measured and improved. So it’s marketing that gets smarter with time.

So why not let Surf Pacific take the stress out of your marketing? You want results, and we can deliver them. This has been our method of operation for 20 years now. When your first quarterly performance review comes around, you’ll see the measure of impact we bring to the table.

Boutique lawyers who try their hand at DIY marketing often fail miserably and look unprofessional. Which is not a good outlook in the online marketplace. Surf Pacific can help you plan an enterprise-grade digital marketing strategy. This will help you standout from competitors and set you up for lasting success. We’ve been doing this for over 20-years. So you’ll benefit from the best practice thinking through the use of cutting-edge strategies and proven methods. Our multi-disciplined marketing team will give you the unfair advantage you want. No matter the field of law you want to dominate.