Why do I need a social media presence?
Social media is your proof of life; the first time many people hear of you; your foot through their virtual door. If you’re not on social media, you may as well not exist to a massive slice of the population. In a noisy social world where your presence proves you exist and have a brand worthy of consideration, it’s simply not an option to play ostrich on this one. Sure, debate has raged as to whether social media is a positive development, or the scourge of the modern world. But regardless of which way you lean in this argument, there’s no denying social is here to stay, and the enormous power it has cannot be denied.