April 11, 2016

Snapchat Geofilters: The next marketing tool for your business

Snapchat is rolling out Geofilters On-Demand for business… Are you ready?

Hundreds of millions of people are using the Geofilters daily; the next step is taking them to business. With 1.55 billion users, the Snapchat Geofilters On-Demand are the best way to expand the way customers are interacting with your business. Geofilters are an overlayed image that activates determined by a user’s location. Users do not need to be following your business on Snapchat or any other platform to have the filter activated. The best way to enhance this feature is choosing a location that sits right outside and over your business, perhaps the block your business sits on. A larger location will draw more people in the immediate area to your venue. The Geofilter is great exposure to those who don’t know you exist yet and an exciting form of interaction with those who already do.

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The Geofilters are a great way to gain exposure to a younger market, flaunting how socially savvy your business is. Whether you’re an endearing boutique coffee shop, a stylish cocktail bar downtown or a retail store having a sale you want to promote, you can still use Geofilters to your benefit. No matter how small or large your company, Geofilters are so versatile – they are a great investment for just about any business.

As per almost all social media platforms, Geofilters are so easy to create! Do you have a Snapchat account for your business? Click to download the app onto your iPhone here or your Android smartphone here. The Snapchat Geofilters On-Demand allows businesses to use their logos and trademarks. Use Photoshop for best results as it needs to be saved for the web, have a transparent background and be saved as a PNG-24 file. Your Geofilter submission needs to have a width of 1080 pixels and a height of 1920 pixels. Lastly, your submission needs to be fewer than 300kb. You can read more here about the submission guidelines.steps

  • Go to snapchat.com
  • Scroll to the bottom of the website and click “Geofilters” under “Community”
  • Choose the “On-Demand” option
  • Click “Create now”
  • Log in using your business account
  • Submit your image
  • Pick the dates and times you want the filter activated (opening hours only are a great way to keep the cost low)
  • The website will take you to a maps page – simply look up your businesses address in the search bar
  • Click and connect the dots to create a shape outside the block or area your business sits on
  • Finally, you’ll be asked for a credit card then you can submit! It can take from 5 minutes to 1 business day to activate.

As of now, the Geofilters On-Demand are only available in the US, Canada, and the UK. Australia is a little behind, but it won’t be long until our businesses can take full advantage of this feature also.

Companies are already making the most use of the Geofilters On-Demand, generating so much business from consumers in the immediate area and indirectly word-of-mouth with their friends and family. Companies such as Disneyland, Starbucks and various fashion weeks have jumped aboard.

Company Geofilters

While these companies are quite successful businesses already, it doesn’t mean this won’t work for your local coffee shop, retail store or event and festivals alike. Seeing the success a lot of companies have obtained via Snapchat proves it works and it becomes an experience for your consumers.

Success begins within your local community – invite them into your world with Snapchat Geofilters On-Demand.