Blogging is a very popular tool for providing information to your consumers in bulk form, but to make money from it is another story. Could your business blogs be the key to making more revenue? Every day, thousands of Australians share their business ideas, favourite food and products through their blogs which can in-turn make them a stupid amount of money.
Blog posts should be inspirational and educational, and it doesn’t have an immediate sales objective, but it does include a marketing purpose. A good blog can attract a potential clientele to your business and a good blog will include a catchy call to action including the link to join a newsletter or visit a booking page.
Other steps to create a successful blog for your business include:
The saying “people buy people” is highly accurate to selling your product or service. If people like you, they will buy from you, as opposed to an unheard company that doesn’t promote as clever and personally as you do.
Once blog readers get to know you, like you and trust you, it becomes easier to sell to them and that is exactly what you want. Sure, you may not sell straight away, but it is the initial planting of the seed, followed by watering that blooms your business.
Blogging is an additional tool that not only has the capability of reaching new customers, but it can also build a dynamic community which exchanges information, solutions, reviews and opinions about a business and its products, services and reputation.
The personal nature of blogging and the ability to generate online conversations and interactions allows your business to develop and promote your personality.
Everywhere online you are most probably going to be faced with complaints and negative comments, but the best thing to do is to NOT react negatively to feedback (no matter how unfair it seems). The way in which you respond to criticism, especially when initiated by your blog, will have a significant impact on the way you are perceived by your raving fans in the online community.