I love the sense of creating something from nothing, similar to how a builder must feel when they build a house. To create something with your hands, see it mould together and take form under your direction and, even better, to see it perform well and know a client loves the outcome. It makes you want to do it again and again.
I would describe myself as a mix of creativity, dedication and passion with a level of organisation and efficiency.
What I bring to my job is a sense of creativity and stability: a level of practical creativity to everything I do which culminates in a well thought through piece of work.
In business there are two important things. One is who you are, what is the face you show to the public. Your brand identity is the way people learn to recognise you: it establishes trust and earns loyalty. If executed correctly, a brand identity portrays the business’s personality and values.
The other is understanding: you must understand your audience. What do they need, value and expect from your business?
In a team environment, care, respect and value are vital. If a team of people show they value and respect their colleagues as well as care about them as individuals, they are more likely to show dedication to the business.
Some of the hardest clients to work with are the ones who find it hard to explain what they want to achieve.
When you believe you know what will work best for a client, it is hard when they are hesitant to make a change or do not have the budget to do it.
I wish I could be more creative with some of the campaigns we work on. It is the nature of some of the industries we work with to be conservative, but some of the most successful businesses differentiate themselves from the rest of the pack.
Trust is the basis of good management and comes from the top down. Believing in your team and knowing they know what to do or will ask when in doubt creates an environment where people aren’t scared to be bold or creative.
The marketing industry will only become more intense. There will always be new subtle and gentle ways and new loud and engaging ways to lead prospects to a product or service. There is always room for the traditional marketing methods, but exposure numbs the consumers and a new approach is required.
Design thinking is excellent and provides a stable and concise beginning. This method provides a clear and detailed way to approach and solve a problem. It is important to not get bogged down in any particular section. Sometimes a creative process needs to jump steps or step back in order to create a better analysis and product.
A good client understands marketing is an investment in their business. With any investment, it takes time to perform and quick fixes are not always the best option.
A good client recognises the need for working with an expert and its benefits. If there is a need or issue which requires attention, a good client will allow a team to source a solution to the problem and listen to any advice.
On a human level, a good client can be someone who shows appreciation for the work completed and values the contribution it makes to the success of their business.
Someone who expects a high-quality product, for minimal cost or in a short turn around period is a bad client. They are someone who has no clear vision or direction for their business and then fails to take responsibility for an undesired outcome.
Understanding underpins good marketing. The business’s who understand their audience and who ensure the audience understands the business have a greater chance of success.
The most challenging client I have worked with were still working on their internal business structure and wanting to get their product on the market before it was finalised. This meant the vision for the project changed several times and ended up being something which had no set focus or universal image to portray to the public.
It’s challenging when working with a client who isn’t sure what they want or isn’t able to explain what they are hoping to achieve. You will eventually reach a point where you don’t know what to do. One of the hardest things is to continue to try and find new things.
Honestly, if I could do anything I would want to be a space explorer, like Captain Kirk. If not, I love being a graphic designer. I love the evolution of creating a brand.
I LOVE PLANTS! I also love strength training, yoga, food, animals, movies and music. I think I’m a pretty naturally ‘wound up’ person but I do have a series of things I do most nights after work. I feed and play with my pets, I try to go to yoga or go for a walk, I cook dinner, clean the house a little and then spend about an hour in off mode.