I have always been drawn to the idea that without marketing the best product or service in any industry could go unnoticed.
In questioning the status quo, I push myself and others around me to achieve a better result. I bring an unceasing desire to improve systems and processes to my job.
The most important thing in business is understanding your client: their wants, their needs and what is best for their individual business in the long run.
In a team environment, compromise is important: both in an internal team environment and external team environment.
One of the hardest clients I have worked with was a weight loss surgeon. Although this campaign was the hardest, it has also been the most fulfilling. I’ve learnt a lot about compromising with my clients and understanding a business from a business owners’ point of view.
The hardest thing about my job is trying to manage client’s expectations.
A stress-free environment is the sign of good management.
Marketing is more and more about people and creating consumer-centric campaigns. People have small attention spans and on average a consumer will only spend two seconds on your ad.
Marketing will have to be smarter as more trends emerge and as an agency, we need to learn what appeals to consumers and design our marketing to touch them along their entire buying journey.
The essence of good marketing is to attract customers to a product or service.
The most challenging situation a client’s put me in is when I have to send campaigns to clients when they don’t meet my standards of perfection.
You need to have an undying sense of curiosity
My hobbies are training at the gym and long lunches I like to unwind after work with a glass of red wine with my Ralph Lauren slippers.