I’m a creative person and am very passionate about the creative side of business and marketing. I’m a sucker for effective branding and design. I’m easy-going, hard-working and pride myself on my attention to detail.
I’m a very patient person when it comes to working in a team environment. My theoretical knowledge of marketing and industry experience allows me to think outside the box when it comes to campaign development and client strategy.
Keep an open mind with persistence to carry on achieving an overarching goal.
The hardest client to work with is one who is not open to new ideas or quickly dismisses a campaign based upon prior perceptions of the market. Trust and communication provide a foundation for team and individual growth.
The hardest part about working in Southport is trying to find a decent coffee shop near the office.
Marketing is becoming data driven, especially in digital. Ease of access to rich and diverse data will become more prevalent and the level of depth to target consumers will shift to a more individual, nuanced degree. It’s scary but exciting.
Design thinking is understanding a need, want or problem and formulating a plan that is rational, yet somewhat ‘outside the box’ to solve that challenge. I think most of us implement design thinking into our day-to-day lives without even thinking about it.
A good client is one that understands the need for marketing and maintaining a digital reputation. They are open to new ideas and are willing to try new things.
Good marketing is the formulation and implementation of strategy through the use of a wide range of assets to achieve a specific goal.
A challenging client is one who takes a long time to understand the benefit of marketing strategy and needs a lot of convincing. That can be a recipe for disaster. However, sometimes this type of client can also be the most rewarding.
I find that the most challenging situations usually involve a time restraint. As a fast-paced digital agency, deadlines are certainly important. Although it can make for a challenging situation, time restraints keep us on our toes and help to provide the motivation to produce quality work in a timely manner.
My favorite occupation is one that gives me the freedom to explore my interests and passions.
I have a passion for photography, music and try to play as much sport as I can. I love the outdoors and try to spend as much time at the beach as I can. My Netflix account also gets quite a workout – especially in winter.
Do more. Do better.