• Production Office

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  • Sales Office

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  • United States Office

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Professionally, I’m drawn to creative liberty, after working as an Architectural Engineer for 3 years in a construction business, I felt restricted by the number of choices I could make in the realm of design which was something I took for granted during my Graduation.

Designing a project from conception to completion, my favorite element used to be compiling all my work together in neat presentations which was probably the least important task, but I found the task liberating and illuminating.

Bringing your idea to life is a beautiful thing to witness and architecture provides that sense of accomplishment in the most majestic way. But the outcome takes years to come to life and the restrictions are a bitch, whereas digital design uplifts you with the same emotion and the results are relatively quicker.

My focus has shifted to digital design as it lends the similar level of satisfaction that I want to get out of my work in a much quick and effective way.

I consider majime to be my professional description but that’s always up to the interpretation of the team you work with.

I’m always open to new challenges and someone who’s fond of his work. And like every designer, I am not a big fan of clients who tend to be backseat the design process.

Marketing is a two-way street and every stakeholder needs to be content with the outcome and if the goals are clear, the design evolves by going back and forth. To me, the process is as important as the final product because once you get the process right, the product follows suit.

My former experience isn’t in marketing. This can be an asset. I bring a fresh pair of eyes to the business. During my days working as an architect, most of my time was spent resolving design issues and coordinating with various clients, consultants, contractors, and work streams under demanding deadlines. That sort of experience has lent me a particular skill-set that revolves around problem solving and it helps me approach design in a much more rational and systematic manner.

Role definitions based on skillsets cater to the efficiency. Different realms coming together make marketing actually work. Clarity of roles is an absolute necessity. In my experience, be it working in professional or academic teams, role clarity is what makes or breaks the project.

Communication is key. If everyone is performing tasks well but not communicating efficiently, the amalgamation of various elements can make a project suffer overall.

There are a few factors, which make a client difficult to work with. The first being, their own lack of clarity for the requirements. There is nothing more frustrating than the design brief getting radically changed after you’ve started. Improving on a design based on your own preference is one thing, changing the design problem is a completely different ballgame altogether.

The hardest thing in design is design as a work stream. As there is seldom any definite rights or wrongs. Everything depends on the preferences of the individual. What you might think is a masterpiece, might not be to someone else idea of a masterpiece. The middle ground is where all commercial design happens.

Good management acknowledges the efforts of its employees. I have seen that go horribly wrong in certain cases. Acknowledgment and appreciation of the people working for you is what makes the management good or bad.

The upshot of digital platforms over the last decade has created a vast need for companies to marketing online. It will continue to grow in this direction. Screens have become ubiquitous. It makes more sense to direct the attention of people towards the screens instead of away from them. Print media is nearing extinction.

Design thinking is the strategic thinking based on realizing the problems and finding a solution that hits the sweet spot between all of them. Design being a preference-based entity makes this a process where the outcome is universally preferred.

A good client understands why they have come to you, has some understanding of the outcome they want, and comprehends the process. Top that up with the accurate balance of his or her level of involvement and you’ve got the perfect client.

Good marketing comprises an understanding of the value created by a product or service and what differentiates it in a crowded space. It’s also about knowing your target audience and figuring out the most effective platforms or channels to reach that audience in the most compelling way.

The most challenging client I have worked for was an Investment Venture based in UAE. I was their lead designer for a period of around 3 months and with the number of products they had, the amount of work was overwhelming. I was working around 15 hours a day for them (sometimes more than that) and me being the only point of contact for design for 5 different organizations and their stakeholders, the challenges were endless.

Although I love being a designer, I’d also love to be a film critic.

In my downtime I enjoy playing console games, watching movies, motorcycling and smart phone photography. I’ll usually sit down for a movie or a TV series that I dig or would have a go at a story-rich game.

Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev
Akashdeep Sachdev