February 20, 2016

Outclass Your Competitors With Content Marketing

Every business needs an edge. Use content marketing to get yours

Even if your business thrives right now, there are no guarantees for the future. While content marketing is in constant motion – new technologies rise, others fall and algorithms are tweaked – the best way to beat your competition hasn’t really changed since business started. With a smashing product or service, the ability to please your customers, and doing it profitably, you’re on your way. These days, however, this is not enough to win.

What’s the secret element to good content marketing?

That’s the question everyone’s trying to figure out and within the ever-changing industry, concepts and technologies are evolving fast.

  • Content marketing is quickly becoming a fixed feature: By the end of 2016, the vast majority of companies will embrace content as a regular and unmoveable component of their marketing strategy and budget. In response, digital marketing has shifted away from mere content output and into a strategic use of their existing content and traffic. The result is a smarter leveraging of the content resources
  • Paid content and distribution: To reach your audience, you will need to start spending money for amplification, circulation and targeted reach. Whether you chose to work with marketing professionals or to create content yourself, getting it before the right audience means that in one way or another, you’re going to have to pay for it. This is because algorithms for organic search have narrowed and customers have a greater implicit trust in something that they pay for than something that is free and widely available.
  • Personal authority will be become more important: When everyone is producing content, who and what can you trust? Faceless corporations don’t instil trust; instead, people who build their own platform and personal authority also produce the most effective content.
  • Innovative tools are developed: The standard tools will no longer be sufficient to reach your target audience. We are now experiencing the rise of alternative content methods, notably podcasts and live video such as Periscope.

Crush your competition

To beat the other players in your field at their own game, you have to know what they are up to. Content marketing is particularly well suited for this because what they publish is public. Since we can access this, it’s easy to take all of your competitors’ successes and failures and leverage that information to avoid the mistakes your competitors made.

If this piqued your curiosity, you’ll be interested in hearing that there is so much more to the universe of content marketing. While it is in constant change, it remains true that content marketing is essential. Your business growth, success and expansion are now built around the presence and level of your content.

Get your content right and get your business right.