January 28, 2016

Let’s talk video marketing and what it means for your business in 2016

The rise of video marketing is well underway. Over the past few years, video has made its way into nearly every imaginable nook and cranny of online interaction. It could easily be argued that video now is the single most important element of online marketing.

By 2017, video will account for nearly 70% of all consumer internet traffic.

2015 forecast study conducted by Cisco. http://www.cisco.com/

So what does this mean for your business?

It really doesn’t matter what your product or service is. If a video strategy isn’t part of your overall marketing plan, you’re living in the dark ages. When you stop to think about it, the rise of video marketing should really come as no surprise to anyone, it just makes sense. We live in a time of advertising overload, and as a business owner, you only have a small window to capture the attention of your audience.

Video affords the opportunity for you to connect with your audience in less time, with more information, while more genuinely conveying your core story.

Without going into any great detail, video content will help your business improve click through rates and lead generation while increasing brand awareness and online engagement.  

When it comes to reach, video has boundless potential. Not only is video found in every imaginable online space of interaction, but usability is adapting to cater for video. We are watching more video content on our phones than ever before. The improvement of smartphones and software will only strengthen the dominance of video marketing.

Implementing a video marketing strategy

You might be thinking to yourself ‘well, I only operate a small business so video will be a waste of time and money’. This couldn’t be further from the truth.

Video content is an extremely powerful tool for businesses of all shapes and sizes. You don’t need your video to go viral for success, nor do you need to hire an expensive production team. Just a short simple video gives you the opportunity to connect and interact with potential consumers on a whole new level.

Distributing your video

Embedding video content on your website alone won’t cut it. You need to push your content out through various channels, giving it the chance to connect with a wider audience.

The good news is that the growth of digital video consumption is something that has been embraced by all the main social media platforms. Uploading and sharing your video content has never been easier.

It wasn’t so long ago that YouTube was the only space to upload video content. Now all the major social media channels have prioritized video functionality. This is something you should be taking advantage of.

Video content should be uploaded uniquely to each platform where possible. For example, you’ve just created a new video about your business and uploaded it to your YouTube channel; you then share a link to your YouTube video from your businesses Facebook page. While this is a great way to share your video content, Facebook won’t go out of their way to prioritize your YouTube link. Uploading the same video directly to Facebook will give you a great deal more flexibility and reach.

As digital video consumption trends continue to rise, businesses have the opportunity to connect with their audience’s like never before. If you focus attention toward creating great, shareable video content and distributing it correctly, you can propel a campaign, or your entire business, to a whole new level of success.