Lessons from a Visionary – Steve Jobs | Surf Pacific
April 22, 2016

Lessons from a Visionary – Steve Jobs

Steve Jobs’ vision, entrepreneurial brilliance, and wisdom paved the way for innovation and fellow entrepreneurs.

The iconic legacy of the Apple co-founder continues to capture the minds of millions in their efforts to achieve entrepreneurial success. His vision spurred changes far beyond the tech industry and into the lives of virtually every individual. He is accredited to have transformed several industries – from personal computing, tablet computing, music, phones, animated movies, retail stores, and digital publishing. He put an indelible stamp on the wider culture by providing a platform for information and innovation.

His life story has been showcased in biographical movies and documentaries, capturing both his trials and successes.  Jobs remains a revolutionary amongst the world’s most successful businessmen, and his innovation and talent continue to be sought long after his passing.

Our collective fascination with the ideas and words spoken by Steve Jobs is powered not solely by his discoveries – including the iPhone, iPad, iPod – but also by what was encapsulated in his interviews and speeches.  His words remain a beacon of knowledge for driven individuals and the business world.

steve jobs quote

Create a valued solution

Steve Jobs wanted to offer consumers a solution, not just a product. This concept became one of the cornerstones of the company. The Apple products have become a necessity in a consumer’s life, serving a comprehensive purpose and solving everyday problems. People are opting for products and services that offer a complete solution to maximize the effectiveness. It has become essential for a business to be all-inclusive and offer the answer to a consumer’s problem.

Have a main focus

“The main thing I stressed was focus” – Steve Jobs

Figure out where your business wants to be in the long-term. What are your primary products or services you want to focus on? Dedicate your time to these products and remove your focus from the others – ensure your primary products are not only adequate but great.

Have a passion for what you do

“The only way to do great work is to love what you do. If you have not found it yet, keep on looking. Do not settle.” – Steve Jobs

Simplicity is key

Jobs quickly learned to admire simplicity.

Offer products that feel user-friendly, rather than challenging. “It takes a lot of hard work,” Jobs said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

Find out ways to cut out clutter – ensure the process is easy for the user and remove the need for detailed instructions.


Be persistent

Persistence is something Steve Jobs knew all too well – his tests and challenges are what made his achievements truly admired. Steve Jobs was ousted from Apple, one year after the introduction of Mac – Apple. The board of Directors fired Jobs from his own company after disagreements between co-founder Steve Wozniak continued to emerge. Steve Jobs opened up about his dismissal in a speech at Stanford University 2005. He said, “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.”

It is important to regard success as a grueling process and not the final destination. This process will often involve many obstacles, rejection, and disappointment. It is giving up that is the only failure – anything else is a valuable lesson in the process.

Be a leader, not a specialist

From the beginning, Steve Jobs acted with the realization that although he had innovative ideas and vision, he could not accomplish anything alone. More often than most, success is not achieved through a single entity but a collaboration of people who are willing to fight for the same goals.

He recruited a unified force of brilliant minds – while Jobs drove the vision.

As a leader, it is important to focus on the big picture and not to get lost in the details.  Be part of the team and not a dictator.

“Innovation distinguishes between a leader and a follower.” – Steve Jobs