Conversion rate optimization that converts

How Surf Pacific generated 60+ new patient online enquiries for a higher-cost, less-popular Orthodontic treatment without spending a cent or discounting treatments.

Through a strategic campaign that focussed on conversion rate optimization, Surf Pacific has managed to transform a low-enquiry, high-cost treatment into the highest online lead generator for an Orthodontist (that consequently pays for the client’s marketing initiatives time and time again).

60+online enquiries

970unique page views

Top 3Google ranking

About Ortho 3

Dr Kerry Lester is a specialist Orthodontist based in Sydney offering Orthodontic and specialist treatments to patients of all ages.


Ortho3 is an established specialist Orthodontic practice based in Sydney that offers a range of Orthodontic and specialist treatments to patients of all ages.

Dr Kerry Lester has contracted Surf Pacific on a Competitive Solution of 360 Marketing since its inception in 2013.

In the first stages of the campaign Dr Lester’s aims were to achieve a strong standing in search engine results, generate new client leads, support his offline reputation and educate patients on the benefits of undertaking orthodontic treatments with an experienced and qualified practitioner.

With these aspects taken care of, the shift turned towards generating leads for treatments that had become stagnant over time, without spending a large amount on advertising or resorting to discounting treatments.

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