Case Study: The Theory of Inside Out | Surf Pacific
April 22, 2016

Case Study: The Theory of Inside Out

Do you want to extract the most value out of your business in a way that cannot be imitated by any other competitor?  The sales strategy behind people buy people” has proven to create more revenue than ever before.

What’s the hassle in promoting yourself as a personal brand?  People enjoy talking about themselves, but even better, people love to read about other people! Marcel Proust published his now famous “101 questionnaire” in a Vanity Fair article, 101 Luminaries Ponder Love, Death, Happiness, and the Meaning of Life. This contained some of the world’s most influential and elite and the questions ranged from “How would you like to die?” and “What is your idea of perfect happiness?”

The Inside Out questionnaire is one of the best-known interview devices used. It is fun, intelligent and concise, and it reveals much of the personality of those questioned. Incorporating this into your business can be done with minimally invasive questions that are outlined in a professional approach and which offer advice as well as light entertainment to the viewer.


Your personal brand is a vivid indication of the best you have to offer, this includes the performance, contributions, and value that customers are attracted to which will provide you with “raving fans”.


The brand you communicate to the outside world marks your reputation and is in some respects a promise. When you amplify a personal brand, your unique promise of value precedes you.

Branding is a high-level strategy that works for professionals wishing to market their business, no matter what kind of expertise they hold. Try to take advantage of Inside Out to differentiate you; this strategy has been used for years.

So, let me ask you…


Personal branding generates interest and opens doors to new business.

To book yourself an Inside Out interview with the professionals at Surf Pacific, contact us today and let us help you market your personal brand.