March 11, 2016

Why your business needs to use Instagram

If a picture is worth a thousand words, just imagine what your Instagram feed is saying! #instagramforbusiness

Instagram is a highly engaged global community with more than 400M active accounts. This is a platform that allows captivating visuals to take center stage, with an incredibly large audience just waiting to discover your brand.

Instagram for businesses is a portal of story sharing with a highly engaged audience in a creative, high-quality environment.  Instagram’s enhanced advertising formats, targeting and buying options help advertisers raise awareness, influence action and drive profitable results.

Instagram tips to drive results

instagram mobileAdvertising on Instagram has the power to move people; inspiring people visually with your business story.

Follow these Instagram tips to become a leader in social media promotion and audience engagement:

Reach your audience

To effectively reach the growing mobile-savvy population, businesses need to pursue popular visual content and video platforms. Instagram is the ideal medium.

Create an association

It is essential to raise awareness, connect with your audience and drive a deeper association between your business and a feeling – perhaps friendship, happiness, luxury or adventure.

Utilise Instagram’s strengths

Beautiful pictures combined with witty copy that plays to the strengths of the platform including hashtags will produce optimal results.

Post enticing images

Effective Instagram posts are a combination of cinematography and high-quality photos to grow a following, achieve high ad recall rates and drive the message association.

Balance your posts

Have a healthy balance of fun images and business pictures. This will interest your audience while also getting your message across.



1.      Clicks to Website: Redirects people to your website

2.      Website Conversions: Get people to take specific actions on your website

3.      Mobile App Installs: Influence people to install your mobile app

4.      Mobile App Engagement: Increase mobile app activity

5.       Video Views: Inspire with a story using video

6.      Reach and Frequency: Achieve predictable reach and greater control over message frequency

7.      Page Post Engagement: Increase ad engagement. Engagement will lead to the top ad position of Instagram’s feed

8.      Mass Awareness: Drive mass awareness to a broad audience with guaranteed impressions and placement.

Here at Surf Pacific, we implement the latest in social media strengths, including the broad and innovative capabilities of Instagram. To learn how we can help you, contact us today!