Your brand identity is an important perception in the minds of your consumers. A well thought out and cohesive identity will help build recognition and awareness, differentiate you from competitors and inspire customer loyalty. Clearly what your brand is saying about you is critical to your success.
In business, a company’s brand identity is the impression it attempts to convey, what it says about who it is and how it wants to be perceived in the market.
The ‘brand image’ is how the brand is actually perceived.
The brand elements are created to reflect these values the business it trying to project, displaying them in the market in order to appeal to the customers it desires. Elements include the business name, logo, tagline, typeface, colours, design style, tone of copy, even the design of its products and services and social presence should conform to the overall brand identity.
Here are some brief steps to creating a strong, cohesive and consistent brand identity:
Building an identity is a multi-faceted, strategic effort and needs to be carefully considered and assessed. Once you have defined your ideal brand identity it needs to be widely implemented, every element and aspect of your business needs to support the overall message and goals so that the message to the market is consistent. A good brand identity will effectively communicate a company’s personality and values, it can be the crucial factor to achieve uniqueness and stand out in the crowd.
A good brand identity will effectively communicate a company’s personality and values, it can be the crucial factor to achieve uniqueness and stand out in the crowd.