Minimalism in website design has become an increasingly popular trend over that last few years. This style is a simple and direct method of delivering content with little distraction. Clutter is avoided which creates easier navigation and seamless transitions for responsive websites. Minimalistic websites evoke elegance and sophistication.
Take away what isn’t needed.
By eliminating elements that don’t serve a purpose or support the functionality of the design you allow room for negative space or whitespace. This whitespace is the backbone of minimalistic design as it keeps things clean, simple and ensures easy digestion of content, which in turn assists the clarity of the message.
Keeping a simple or monochromatic color palette can be used strategically to create a focal point and highlight features.
Bold colors can be used as an accent. Used sparingly they will create interest and direct attention to the most important features of the content (this is usually the website’s call to action), which can ultimately improve conversion.
Using high contrast colors will ensure the content is legible, but also, keep in consideration those who have vision impairment or color blindness.
Subdued color pallets are implemented to avoid upstaging the content.
Enlarged or styled typography will visually engage the users eye, improve communication and create hierarchy within the page.
Balance and alignment play an important part of minimalistic design as it improves the organization of homogeneous content. It creates a sense of hierarchy and a path for the users eye to follow which eventually ends at the call to action area.
Minimalistic web design forces a polished message, elegance and functionality. A minimalistic design strategy can be a powerful tool, but keep in mind your business, brand, objective, content and users as the most effective designs are framed around these.