You have to think anyway, so why not think big?
A great brand. A great website. A great marketing campaign. Whatever your thoughts are on Donald Trump and his presidential campaign, there are clear marketing lessons for business owners to draw upon.
Whether or not Donald Trump ends up getting the Republican Party nomination, it is clear that his campaign is clearly benefiting from a simple message to make America great again.
Your website plays such a pivotal role in your online campaign. On this point, an important question that all business owners need to ask themselves is this: does my website have a clear and simple message? The majority of websites out there suffer depersonalization where the outside perception does not match the inner reality of the business.
Consider the following facts about websites:
Tip: Your website is not your magnum opus. The best websites in fact are never finished! Remember that your website is there to serve your customers.
Your online marketing campaign is no different. A strong marketing campaign is a reflection of a strong brand. It remembers that your customers are tuned in to the WIIFM channel (What’s In It For Me) and the best campaigns are ones that feature on this channel. When a prospective customer arrives at any of your owned media, it should clearly speak to your target audience by using imagery and language that appeals to them. Consider the following points of how an unsuccessful business owner would view their campaign as opposed to a successful one.
How A Successful Business Owner Thinks About Their Online Marketing Campaign:
How An Unsuccessful Business Owner Thinks About Their Online Marketing Campaign:
When it comes to your online marketing, it all starts with knowing who your audience is and then ensuring you are catering for your audience in all stages of the buying process.
Tip: Remember to ask your web designer to turn on the Demographics and Interests reports in Google Analytics. You will then be able to get a breakdown of gender and age groups visiting your website!
So what are the lessons you as a business owner can take from this?
TIP: A handy Google Analytics report that all business owners need to know about is the Assisted Conversions report. This report shows how traffic can originate from one source and convert on another.
Irrespective of your political affiliations and thoughts on Donald Trump as a politician, there’s no doubt about it, the man knows how to market. Your job as a business owner is to lay out a clear message for your company – speak to your target audience and shout that message from the rooftops!