January 8, 2016

10 Ways To Put Your Content On Steroids

YOU would have heard it a million times from your marketing team and SEO expert and maybe at a recent online marketing seminar. Content is king. Your website needs unique content.

As a business owner, you are probably thinking “how the hell can I get the time to make new content?”
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The internet is a giant conversation. Is your business participating?

So what are some ways that a business owner can meaningfully engage in the online conversation?

  1. Sneeze Post
    One of the biggest challenges that your website will have is that over time a lot of your content will end up in your archive and probably never read. Your challenge as a business owner is to get your readers diving deeper into your content and reading the gems of information you have posted throughout the year. Creating a themed sneeze post is a perfect opportunity to do just do.
  2. Content Curation
    Content curation is the process of arranging the vast amount of content on the internet into a digestible and meaningful format. Instead of waiting for your customers to do all their research, why not provide a list of extensive third party research along with links? Could you also curate your customers comments on your Facebook wall or Twitter feed?
  3. Ask Your Readers
    As your website grows in readership, these very same readers can fuel more content for your website by engaging in a Q and A session through Facebook, webinar, YouTube or newsletter. These questions can then be transcribed and presto – another blog post!
  4. Interview Someone
    For business owners with a small amount of readership, interviewing someone can be another. A small 5-minute interview can generate a YouTube post, podcast, blog post and related images.
  5. Guest Writer
    Are there industry blogs or well-respected luminaries in your industry? Whilst you may be looking for new content, they may be looking for other avenues to promote their content. Guest writers can provide a different spin to the content you normally produce and offer exposure to even more readers.
  6. Case Studies
    As a business, you are changing your customer’s lives in one way or another. You can capitalize on this by making your customers the hero of your story. Are there any stand-out customer stories or case studies that you can share? These stories make your content creation efforts easier and help to bolster your brand story.
  7. Your Great Success or Biggest Failure
    Do you have a success story as a business? These illuminating times in your business are important catalysts for riveting content. What about your moments of failure? It is from their failures that most business owners learn and grow from. These stories need to be shared with your customers too.
  8. Employee Participation
    Your employees are your greatest assets and in a lot of cases, may know more about your business than you do. As a business owner, you can tap into this hidden wealth of knowledge to fuel your content marketing campaign. Imagine what your website would be like if each member of staff made one blog post, social media post or answered one question for your FAQ section!
Emelie-2A Word From Content Marketing Specialist
Emelie Karlsson


All the content in the world won’t help if your copy is littered with spelling and grammar mistakes! In an interview with content marketing specialist Emelie Karlsson, I discuss the importance of correct spelling and grammar on your website.“Copywriting is an essential element of effective online marketing.In its most simple essence, copywriting for the web involves strategically placing and delivering words that get people to take some form of action.

With the amount of information on the internet, you have a very small window of opportunity to capture someone’s attention. You have to get your point across in a few sentences and grab their attention, while not overwhelming them with info. That is the essence of writing persuasive copy.

Basic elements like spelling, punctuation, and grammar errors are unfortunately more common than you may think but how can anyone expect a quality product or service from a website that can’t even get its own content right?

Another big mistake that some organizations make is spending too much time or money on website design and not enough on good copy. You should never think of your content as an add-on or afterthought but as an element that complements your design. Of course, the design of the website is essential in making a good first impression on your visitors, but the content of the website is what will keep them coming back.

The user doesn’t see the design and copywriting as two different elements but rather as one entity. Google doesn’t judge your design; Google cares about content – unique, informative, well-written content.

High-quality content is crucial to the success of any website when it comes to achieving a high ranking on search engines and to generate interest, increase enquiries and improve your bottom line.”

 

Yes, content creation is important. Yes, it requires consistency. However, if planned correctly using your existing network along with company-wide engagement, it doesn’t have to be hard – it will be fun!