In recent articles, we have covered the benefits of online media being used to promote a business. You don’t have to spend money on advertising and marketing, as it can actually be free and works magically when executed correctly. Instagram has lately become vastly popular in creating new business, with the use of visual media marketing whether it is imagery or videography.
Trending material is a hotspot for generating new business. Why? Because when people want to find a current trend they will look up the relevant #hashtag. This leads the viewer to the trend and ultimately to you, providing your image or video stands out from the rest.
Do you like your own product? Well, why not share it? An example of great Instagram marketing is a unique teeth whitening product which is sweeping the Instagram shopping world. Warpaint™ has used Instagram to their advantage, encouraging customers to share their story and create a new flow of followers through their customer’s friends. This is a genius marketing strategy that works!
Surf Pacific spoke with Petra Konig, Founder & CEO of Warpaint™. She mentioned that Instagram is a fun and beneficial way to market her business. The use of Instagram along with #hashtagging has sky rocketed her business, which is now an international success.
To make your imagery stand out, you want something fresh and informative. 80% of consumers want fast information or something entertaining to share. The best way to share an entertaining post is to incorporate your logo and unique style as this will bring the viewer back to you!
Many people tend to get irritated by serial posters, which can turn into a unlike. You want to avoid this, and you can do so by keeping your posts to around 2 per day.
When working with online media to promote a business, following the crowd is imperative in generating new leads. Follow people who take an interest in you, and ‘like’ their posts. The reason for this is: