Launched in 2003, LinkedIn’s mission is simple; it uses basic social strategy to create economic opportunity for every member of the global workforce. Once on board with LinkedIn, you are available to access to people, jobs, news, updates and insights.
The current trend that comes along with LinkedIn is to share constantly with your connections, and having connections is imperative to getting your company under the microscope.
The name LinkedIn is self-explanatory; it links you to local businesses and vice-versa. It has also been branded as “Facebook for businesses”. Sure, Facebook is significantly larger than LinkedIn; however, the difference between the two is that Facebook is based more towards social as opposed to business.
STEP 1: Tell a story, show people what you have to offer and who you are as a business.
STEP 2: Endorse your connections and allow others to endorse you. Many times you will connect with people you have worked with or currently work with. It is always good to get some social proof for your skills and talents. When other industry professionals recommend or endorse you, it is then made public.
STEP 3: Be sure to add links, images, #hashtags and other documents to show what work you’ve completed or current projects underway. As people enjoy “to the point” data to inform them of the work you have done, keep it simple!
STEP 4: Show fellow business owners and acquaintances the people you follow. This is also great for you to see their business strategies and news.
STEP 5: Get traffic to your website. When people like what they see on your profile, they will look at your links and visit your website.
It’s not always what you know, it’s who you know!
A major rule of business revolves around who you know and who you incorporate your business with. Another benefit of LinkedIn is that you can see mutual friendships with other business people, similar to Facebook.
When you don’t have anything necessarily interesting to share with your business (this could be quiet times of the year etc.), you can share events or specific news articles that spark conversation. This also helps you continue to develop traffic to your website or other pages.
Sell yourself but remain classy
If you are serious about incorporating LinkedIn to your social media pool, remember that keeping up to date with posting and sharing is imperative. If your social media lays dormant, you may lose client interest and this will defeat the purpose of having social media channels.
Most importantly, for the best success with your LinkedIn account, keep your posts professional and informative. If you spam your LinkedIn with irrelevant photos, you will lose connections. Remember that LinkedIn is a business only profile and those social posts should remain on Facebook.