December 18, 2015

The 4 Edges To Building A Strong Business Card

In this digital era it’s easy to forget about the business card. A well designed business card can make a lasting impression on anyone lucky enough to receive one – but a poorly executed card can quickly kill your chances of expanding your network.

The common mistake with designing a business card is trying to fill both sides of this small item from corner to corner with information. You can’t expect this palm sized card to tell your businesses whole story, what you should strive to achieve with your business card is a professional and enticing image that people will remember. So here’s 4 ways to get the edge over your competitors when it comes to designing your business card.

Edge #1 – Make it stand out and unforgettable.

The best cards will always ignite a conversation right after you hand them over. Especially those business cards that are a little unorthodox in their presentation, such as being made from metal or plastic. But there are still plenty of ways to make a regular card stand out. Most printing companies have a wide array of options for you to choose from – such as rounded corners, paper options, textures, embossing, foils, the options go on and on.

Start thinking of your business card as an investment for your business and it’ll really start paying off in spades. For the extra money you spend on making it unique and memorable, you will create something that people want to talk about, and isn’t that the whole reason for handing them out?

A good place to start is jumping online and searching business card images, add in words relevant to your type of business as well. You’ll find an amazing collection of ideas to inspire you. Brightly colored backgrounds! A business card shaped like a hairbrush! Even some made out of chocolate (my favorite).

TIP: Whilst being unique and creative is always a brilliant approach, keep one thing in mind – will the client keep your card if it doesn’t fit in their wallet?

Edge #2 – Branding your business card without cluttering it.

Write down all the information you want on your card and then go over it a dozen times until it’s broken down into the most crucial pieces of information. Do you really receive that many faxes? Is your PO Box number relevant? Don’t put it on your business card unless you feel it’s actually essential to your business. Your business card might be the only thing a possible client has to remember you – so keep it memorable!

In the end, the best business card is the one that works for you and your business – regardless of anything else. Take the time to get it right.

TIP: Keep it simple; who you are, what you do, why they should call you.

Edge #3 – Think local.

Consider finding a printing company that is close to where you work. Doing this will allow you to work closely with them and touch, feel, and even smell the paper choices they have available. Most printers will even do small test runs to help you get your card perfect. You’ll be more inclined to spend the extra dollars to create something truly unique if you can see and hold examples of their work and you’ll quickly build trust with the printer you’re using.

TIP: Never go cheap on the paper stock you use. The dollars you may save are nothing compared to the dollars you will miss out on because potential clients think that you’re second rate, like your card.

Edge #4 – Use them!

This goes without saying, but your business card is absolutely pointless if you don’t use them.  Every time you send any form of correspondence, include a card. Never go anywhere without having some on you, the last thing you want is to say “No, I don’t have any on me sorry” – What kind of professional image is that conveying?

TIP: Always offer more than one card to anyone you meet. One for another staff member, friend, etc.

BONUS EDGE – Your card should give the card holder a powerful reason to contact you.

Having the contact information and your logo is the easy part, finding a way to encourage all your potential prospects to contact you is the hard part. A small nudge in the right direction might be the difference between a future client or a wasted business card.