Your website is one of the, if not the most important aspect of your business!
The web has taken over and it’s not going anywhere any time soon. Every passing day the internet grows and becomes more and more of a habit in our daily lives. With billions of unique page views across the world every day it’s crucial to have your website set up correctly! It’s fast becoming your strongest marketing tool to the public.
The visual appeal and usability of your website can be the deciding factors in clients staying or going. It’s been estimated that you only have about 15 seconds to engage the viewer and keep their attention. 15 seconds, think about that. What lasting judgements will people make of your business in those 15 seconds? Will they want to stay and see the products and services you offer, or have they misjudged you and now you’ve lost a client.
This stands even more true if your website isn’t responsive. The number of users accessing the web via tablet or mobile is growing at an exponential rate. Mobile users are now the most common form of web browsing on a daily basis. With over half of daily users using their mobiles to access some form of online digital media.
It’s crucial to have your website designed for all users across all devices. Who knows how many potential customers you’re missing out on. So get rid of any clutter on your website and think carefully about what the consumer would want to see. Determine the goals of your website and how you will achieve them. For example, in order to increase conversions, you’ll need to increase the traffic your website receives whilst decreasing the bounce rate.
Analyse your competition without obsessing over them. Consider running your website through the Marketing Grader. Perhaps even consider running your direct competition through the Marketing Grader as well so you’re aware of their strengths and weaknesses. Take a look at their websites and make a note of what you do and don’t like, try not to copy them but instead, uncover ways you can do it better!
Much like leaders of any business, great designers will use the psychology of consumers to communicate with the market in successful ways. Good design will help generate revenue and create growth, so now more than ever, it’s crucial to have a well designed website that represents your business!