November 13, 2015

Launching The Big Idea

This week kicks off the launch of The Big Idea series. A creative and curious look into the big ideas from 10 original and creative thinkers.

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
– Paul Rand

An exciting 10 part series that’ll take a look at some of the greatest creative minds of our past, present, and future. They all have something in common – A Big Idea. From Massimo Vignelli, an Italian designer who was most well known for his simple and modern rendition of the New York City subway map during the 70’s. To James Dyson, an industrial designer who brought the Dual Cyclone bagless vacuum cleaner to the world, along with founding the Dyson company. We’ll look into the brilliant mind and creative history of George Lois and the unique, in your face work he contributed over a long and successful career.

Inside each part of the series we’ll delve into their history and how they came to design and shape the world in their respective fields. We’ll discuss in more detail what it is they did, how they did it, and why they did it. It’ll offer a rare and fascinating insight into the minds of these creative geniuses and perhaps, with a little luck – inspire us to achieve more with our daily lives and our creative journey.

All 10 creative prodigies and design masterminds have shaped and changed the world in their own way. We may not reach the level of original creativity they possessed, but perhaps we can learn from them, aspire to match their efforts. With some hard work and an idea of our own, who knows, maybe we’ll create something that changes everything – or maybe we’ll create an idea that shapes ourselves and those around us. As George Lois famously said – “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”