October 26, 2015

White space or wasted space?

It’s all about composition.

So what is white space? And why is it so important in web design? These days we are constantly bombarded with information, so it can be very easy to gloss over a web page and ignore crucial aspects of the design. All too often we come across pages in magazines, websites and other advertising mediums, where there is just too much going on so we immediately ignore it and continue on our way. Luckily, there is still a way to guide the viewers’ eyes to where we want them. Using white space effectively we are able to create the desired impact without adding more information and upsetting the composition of the design.

It’s a common mistake to confuse white space for wasted space. They are however, very different.

The best, and most well known example of white space is Google. When you land on their home page all you will see is the Google logo, a search box and a couple of buttons. The viewer has no confusion or delay in where their eyes are sent to. Of course this brilliant use of white space is near impossible to replicate for the average website due to a much higher and very much needed amount of content. So how do we solve this? With a clever use of white space and a well laid out design, we won’t always need to use as much white space as sites like Google do. We can find a way by bringing together your chosen color scheme, font choices, pictures and other graphics, and creating a good design that’ll utilize these elements in a way that draws you and your viewers attention to what is truly important.

So take the time to consider the composition of your website, cramming in as much information as you possibly can to the top of the page won’t always work in your favour. Decide what matters the most and give it the breathing room it deserves so it can enjoy being the centre of attention.

Your website is, after all, the face of your digital persona… and first impressions count.